B4Kids is a nonprofit aimed to educate parents, educators, and policymakers about the whole child parenting approach grounded in research about child development and learning. To help B4Kids achieve their strategic goals, APA conducted a landscape scan of highly utilized parenting resources. This scan provides an understanding of the type of resources parents seek and the contents of the resources give insight into what parents look for in books, magazines, and web-sites to help raise their kids. Therefore, this information also gives B4Kids ideas on how to enter the space of supporting parents. This work continues with B4Kids’ strategic planning.